SECRETS OF ADVERTISING REVEALED
There is NOTHING like this on the market today!
Aloha! My name is Don "DonOmite" Hammond and I am going to reveal to you the secrets of advertising in the Psychology of Advertising
"This is a heaven send. I am still trying to absorb everything I didn't know" D.M. marketing exec
Let me tell you a story to set the stage for this book. This is the story of the shopping cart.:
Way back in 1937 man by the name of Sylvan Goldman was the owner of 2 supermarkets in Oklahoma City. People used hand carried wicker baskets to carry their purchases around while they shopped back then. Mr Goldman was watching and he noticed a simple fact, people quit shopping as soon as their baskets were full or too heavy to carry.
Goldman writes of his idea
In my office I had some folding chairs that salesmen used when they called on me. I realized that if I put wheels on at the bottom of the chair, and let the back of the chair be the handle, the customers could be shopping comfortably with two baskets.Goldman and a carpenter worked on the idea but they found that the contraption kept collapsing at the least little thing. So instead he made them out of metal.
Goldman put ads in all the newspapers all week, announcing that a brand-new shopping convenience would be unveiled over the weekend. He didn't say what it was, the ads simply said "Can you imagine wending your way through a spacious food market without having to carry a cumbersome shopping basket on your arm? Every customer who visits our store this weekend will see the latest device conceived by the mind of man; and be able to shop with an ease never before known in any Food Store!"
Guess what happened? It was a flop. Nobody would use the new fangled contraptions. Mothers said they didn't want to push something like a baby carriage around and men said they wouldn't show they were weak by not carrying a basket. What to do?
Why he applied PSYCHOLOGY OF ADVERTISING to the problem!!!!!
To keep it short, he hired men and women in different age groups and had them push the carts around in the front of the store loaded with groceries. Then he put store clerks in the entrances telling people "look, everyone is using them; why not you?" The rest of the story you know.
The technique that Goldman used is in this book. Learn for yourself the psychological methods of advertising to gain maximum impact from your ads and to influence people to buy what you are selling. Learn about the different LAWS of advertising such as the Law of Fusion, and how to apply these laws to drastically improve your advertising results.
Do you know how many words to put in a headline? How about whitespace around the advertisement? Too much? Too little? This eBook will teach you all of this and MORE!
To test this information, I wrote articles covering some of the information and watched what happened. The articles went viral almost overnight! People were clamoring for more. Want to see an example of one of the articles as a preview for what you will find in the book? Check this out.
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This instantly downloadable book explains in detail the psychology behind advertising. Where to place ads for maximum impact NO MATTER WHAT MEDIUM YOU ARE USING!
I've put months of my time into researching and refining this ebook for you. There is so much to learn about advertising that even this one book can not cover all of it. But it gives you more information than any other eBook on the market today. Even tho I researched and wrote this eBook, I still learn something new everytime I read through it.
People are paying hundreds of dollars for instructions on HOW to write cookie cutter advertisements and I could be charging $500 or MORE for this information, but I'm not. I will hold the line on this price as long as I can. But at some point I will raise it or just discontinue it. So don't wait another minute.
Will this book make you a marketing genius? Not right away. Marketing is a lot of work and advertising is just one piece of the puzzle. What I WILL tell you is that if you don't get this book, read it, and implement the techiques that have come down for centuries, you WILL be leaving money on the table.
Remember, this is NOT a cookie cutter teaching method. This is an in-depth look at the psychology of advertising. How you write your advertisements will be up to you. I won't tell you to "put this word here, then put this over here" that is for you to decide AFTER you have learned why different methods work and others don't.