Tools you may not think of
There are a number of tools out there that people bypass because of the stigma that has been attached to them.
Take the opt in mailout business. You sign up and you get to mail to the list. Of course in return you are being flooded with emails. The thing to keep in mind is that almost everyone on that list is trying to sell you a product in the "get rich" genre. This means that they will do like you; tune out the emails. You can only see the "make a gabillion bucks in 9 seconds" type headlines a few times before you just say "blah blah blah". And if you are doing it, so is everybody else.
BUT what if you go in with something else? I have gone in with my Salad book This throws them for a loop and they actually go look at it and amazingly a number will buy it. Afterall, everyone needs to eat.
On top of that, you need to make the subject something that catches the eye and is different. I talk about that in detail in "Psychology Of Advertising". Have you ever tried an email subject of 1 word? You will be shocked when you get a better response from a 1 word headline than from a longer one. Some of those gurus are starting to catch on to the "less is more" mindset. I have recently gotten emails with just my first name in the subject. Nothing more. But I then look at who is sending it and trash it.
So what word do you use? Something to grab the eyes and pique the curiosity. I did one that said "Toilet" in the subject. My open rate went to 50% on a 2 million person email blast where I had rarely gotten more than 1 or 2% before. Of course then you have to somehow tie the subject into the sales pitch.
This is how you use the email blasters and such. You have to sell something different and you have to get their attention. There are other things you can do like give something away just to get them to your site but the day of the squeeze page is long gone.
Finally I will leave you with a couple of the opt-in list sites that I've had fairly good reactions from.
Herculist Has a free option that is okay. But their Pro and Gold are not that expensive. I've had moderate success with this list but the flood of emails back is higher than most. That is probably a good thing because it means emails are FLYING out from them. I worry when one of these sites only gets me 1 or 2 emails a week. Have to wonder about those.
Web Traffic Marketing is fairly inexpensive. A 1 time fee allows you to blast to an outrageous number of people. Once again, they are all trying to sell YOU get rich quick products. Hit them with something different. If you have a tracker link or something you can use it on this one. Prepare to be disappointed if you try selling the same old garbage on this one. You can get no response at all from about 3 million members. You have to do something different.
Now how does this help your website? It gets traffic there. Not the best traffic but they are looking anyway. Hopefully they will at least click on your AdSense ads.
Take the opt in mailout business. You sign up and you get to mail to the list. Of course in return you are being flooded with emails. The thing to keep in mind is that almost everyone on that list is trying to sell you a product in the "get rich" genre. This means that they will do like you; tune out the emails. You can only see the "make a gabillion bucks in 9 seconds" type headlines a few times before you just say "blah blah blah". And if you are doing it, so is everybody else.
BUT what if you go in with something else? I have gone in with my Salad book This throws them for a loop and they actually go look at it and amazingly a number will buy it. Afterall, everyone needs to eat.
On top of that, you need to make the subject something that catches the eye and is different. I talk about that in detail in "Psychology Of Advertising". Have you ever tried an email subject of 1 word? You will be shocked when you get a better response from a 1 word headline than from a longer one. Some of those gurus are starting to catch on to the "less is more" mindset. I have recently gotten emails with just my first name in the subject. Nothing more. But I then look at who is sending it and trash it.
So what word do you use? Something to grab the eyes and pique the curiosity. I did one that said "Toilet" in the subject. My open rate went to 50% on a 2 million person email blast where I had rarely gotten more than 1 or 2% before. Of course then you have to somehow tie the subject into the sales pitch.
This is how you use the email blasters and such. You have to sell something different and you have to get their attention. There are other things you can do like give something away just to get them to your site but the day of the squeeze page is long gone.
Finally I will leave you with a couple of the opt-in list sites that I've had fairly good reactions from.
Herculist Has a free option that is okay. But their Pro and Gold are not that expensive. I've had moderate success with this list but the flood of emails back is higher than most. That is probably a good thing because it means emails are FLYING out from them. I worry when one of these sites only gets me 1 or 2 emails a week. Have to wonder about those.
Web Traffic Marketing is fairly inexpensive. A 1 time fee allows you to blast to an outrageous number of people. Once again, they are all trying to sell YOU get rich quick products. Hit them with something different. If you have a tracker link or something you can use it on this one. Prepare to be disappointed if you try selling the same old garbage on this one. You can get no response at all from about 3 million members. You have to do something different.
Now how does this help your website? It gets traffic there. Not the best traffic but they are looking anyway. Hopefully they will at least click on your AdSense ads.
posted by DonOmite at 9/03/2008 08:11:00 AM
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