Keyword Research

A lot of emphasis is put on keyword research and finding that little niche that you can occupy and be profitable. However, that isn't the end all and be all for marketing which so many try to convince you it is.

First you have to find a product that can sell and then you go find the best keywords or phrases that will bring in people looking to buy what you have without competing against the "big boys". Pretty foolish to try and out rank big companies like Microsoft, IBM, Amazon and so on. So you need to find how to get traffic from them whether it is PPC or organic.

One way is the old fashioned way of trial and error. Just take a guess at what you think will work and then go for it and see what happens. But here is another idea. How about looking at what other people are doing in the same general niche and then copying their campaigns?

Sound unethical? Not by a long shot. Why reinvent the wheel? If somebody is selling widgets using specific keywords and they are paying $x.xx per click, then why not use their ads, their keywords, and up the ante on the bid to bring people to your site? Do NOT copy their site tho. Well, there is an instance where you basically are doing that. When you are selling affiliate products and sending the customers straight to the product page. Then you will have copied the entire campaign. But this stuff happens all the time. Look at the emails you get whenever there is a "launch" of a "new killer .. gonna blow the internet marketing world wide open" product. I get 4 or 5 emails that are EXACTLY the same. From those "gurus". Still think they are smarter than you?

I can get into that more in another post but for right now I will stick with the subject of finding good keywords for your product.

What I used to have to do was actually use Google AdWords and a number of other sites to find a good idea of what might be good keywords. Then I would search on those and find the top PPC ads and copy them down. Top 10 usually. Then I would come back in a week and see if they were still there. If they are still there, then they are probably making money. Either that or the person is a fool.

This took a LONG time to find good keywords.

Now, I can spy on other people and see what they are doing. Even the big boys. How?

With Keyword Spy you can do this. If you are just trying to launch one product, use the free version. For serious marketers, you have to get the full version to find those gems in the rough. This gives you the edge on those other affiliates especially where ClickBank is concerned.